Higher Education Consulting 101

For University Marketing teams - How to measure marketing success? Final part

The final part of a series of 3 podcasts on How to measure marketing success

For University Marketing teams - How to measure marketing success? Part 2

Part 2 of the series on - How to measure marketing success? 

For University Marketing teams - How to measure marketing success? Part 1

Are you still getting reports from your marketing team about which channels are converting more for you, and why they recommend that you spend more money on those specific channels? If yes, then you are doing it wrong. Listen to this podcast series to know more about measuring marketing success. The answer may surprise you

When Google Adwords provide tangible returns for University Marketing

Do you use Paid marketing such as Google ads to generate responses from your University marketing mix? There might a few things you are ignoring. Listen to this podcast for more.

Playing the devil's advocate - how good are your student recruitment marketing plans?

It is easy to fall prey to lethargy and self-serving bias when it comes to questioning whether your designs of student recruitment marketing are good enough. It takes a devil's advocate to take an objective view on things, and this podcast from my teammate Joe will help you with that. Listen for more.

How to select websites for your multi-channel admissions marketing strategy

It is all in the design. Multi-channel strategies can backfire later if you do not have the right set of digital platforms in place, considering that self-served candidates looking to apply this year will be engaging or spending time across multiple web properties. What is the most objective and scientific way to go about selecting these websites into your multi-channel strategy? Listen for more

How does Recruitment demand Improve your University's marketing returns

Higher education marketing is a unique problem to solve. No thanks to vendors who want your money without really solving your unique problems, achieving growth and maintaining competitive advantage can get very tough. Thanks to the framework of "recruitment demand" and an attitude to change definitions (from marketing to recruitment), you can now improve your marketing returns every year. Listen for more

5 things your University marketing & admissions team must do but aren't

Welcome to my podcast. Through these podcasts, I will be sharing some of the best practices around student recruitment success that I am privy to - thanks mostly to the work I have done over the past 15 years in the domain. I will also question current practices and challenge some beliefs that have dominated the way people think about student recruitment across our Universities.